Making things clearer, sharper, and harder to ignore.

I’m a Creative Director at Think Happy Thoughts, working across brand strategy, visual identity, concepts, and digital experiences. My background spans both hands-on design and creative leadership, with a focus on building clear, distinctive, and well-crafted communication. This site is a selection of work, perspectives, and projects that reflect my approach to creativity and brand-building. I’m currently not seeking a new position.

MY EIGHT PRINCIPLES OF CREATIVE LEADERSHIP

1.
Build strong relationships

Start the conversation. Support creatives in the work. Recognize what works. Build trust with colleagues and clients alike.

2.
Create room for growth

Make space for psychological safety, curiosity and collaboration. Bring structure and clarity. Help people grow with confidence.

3.
Coach more than you direct

Listen closely. Ask better questions. Guide without taking over. Encourage initiative. Give honest feedback. Set high but fair expectations.

4.
Put the team before the ego

Value every person’s strength. Trust expertise. Share responsibility. Expect the best from one another.

5.
Be receptive and decisive

Welcome different perspectives. Stay curious. Stay empathetic. Keep the whole in view. Make the call. Explain the way forward.

6.
Start from the client’s business

See the wider context. Understand needs, motivations and goals. Make communication matter by making it useful.

7.
Keep looking ahead

Embrace change. Keep improving. Stay close to what is shaping the industry and raising the standard.

8.
Build work satisfaction

Respect people. Respect process. Help create a culture where people end the day with energy, pride and the desire to keep growing.

HOW I OPERATE AS A CREATIVE DIRECTOR