In this case

Packaging
Visual identity

Standing out from the crowd. 

Elon is both Sweden's and the Nordic region's largest retail chain for home electronics and white goods, with over 400 stores in Sweden alone. Their own private label Canvac needed a redesign in order to stand out from the competition.

Projekt på Think Happy Thoughts

Adding colors to a pale industry 

All the different categories got its own color, making it easy to differentiate the products. It also made it considerably easier to make some well needed noise in an otherwise pale and tame industry.